Overview
Public-sector organizations face a distinct communications challenge: translating complex policies and vital updates into clear, accessible information. With public attention spans shrinking, your message must be delivered accurately and with the right tone. Mashrokit Digital provides video production services tailored specifically for government ministries, local governments, and public health organizations, helping your teams turn official directives into visual content that speaks directly to citizens.
Working with public entities requires more than standard video production skills. It demands an understanding of public sensitivities, bureaucratic processes, and government procurement standards. We run video production projects alongside the client's in-house team, ensuring every video meets strict institutional standards and integrates properly into your wider social media and digital campaigns.
Who leads your video?
Our video department is led by Tomer Belisha, who brings over 13 years of experience leading content systems, directing, and producing videos for organizations, public bodies, and brands.
Tomer comes from complex film and television sets, alongside his background in managing content systems and digital initiatives. His practical experience allows us to manage the entire process from end to end, from the initial strategic concept and scriptwriting to hands-on training for employees and executives on how to present themselves naturally and authentically on camera.
What the service includes
The needs of a government or large public agency change from project to project. You might need a comprehensive video summarizing a year of activity, or a quick visual response for your digital channels during an emergency. We adapt to your specific requirements, maintaining full transparency throughout the process. We support your team from the initial concept phase through shoot days to the final export.
Our video production services include:
- On-location filming and editing.
- Post-production and editing of your existing raw footage.
- Full-scale video production, including scriptwriting, directing, voiceovers, and animation.
How we work
Before we turn on a camera or write a single line of a script, we sit down with your in-house team to understand the specific challenge. We ask about the target audience, public sensitivities, and the specific action you want the viewer to take. Together, we build a narrative that takes dry procedures or statistical data and turns them into a human story that resonates with constituents and encourages engagement.
We are familiar with public-sector bureaucracy and know how to operate within the frameworks of government RFPs. We ensure a structured approval chain so that every script, storyboard, and final cut is reviewed by your team. Our goal is to provide you with the confidence that your video production is handled by professionals who understand the responsibility of public-sector communication.
Mashrokit video packages
The needs of a government ministry or a large nonprofit change from project to project. Sometimes the goal is to produce a comprehensive promotional video summarizing a year of activity, and sometimes a quick response to a news event is required. Therefore, we offer a flexible framework tailored to your size, while maintaining collaborative work and full transparency:
Social media videos
An ongoing and authentic presence on social media. Choose between a day of on-site filming and editing, animated videos to convey complex messages, or AI-based content featuring a virtual presenter.
Sponsored campaigns
Content focused on conversions and recruitment. This includes A/B testing different intros for each video to maximize engagement, marketing animation, or rapidly producing large amounts of content using AI.
Promotional videos
The organization's main production. We package your activities into a flagship video, alongside a tailored social media package that includes short videos, ready-to-post stories, and b-roll footage.
Event coverage and company retreats
Real-time documentation of conferences and organizational events. This includes live stories from the field and polished recap videos afterward (for single-day events or multi-day retreats).
When we approach video production, we see ourselves as partners in your digital marketing strategy. The assets, messages, and audiences are yours; we are here to help grow them and maintain your relevance with the public.
How does it actually work?
- 1Listening and understandingIdentifying the organization's challenges and goals.
- 2Planning and scriptwritingDeveloping a solid concept and a polished script for your approval.
- 3Filming dayArriving on location with professional equipment and an experienced crew in a great atmosphere.
- 4Editing and deliveryMaking revisions together with you and delivering videos ready to go live.
Proof from clients
Since 2012, Mashrokit Digital has supported numerous public-sector organizations, including Israel's Ministry of Health, Israel's Ministry of Agriculture, the Israel National Digital Agency, and the Municipality of Rishon LeZion, a major Israeli city.
Working alongside their digital departments, we have produced everything from short social media clips to extensive organizational videos that communicate complex messages clearly.
The success of this collaboration is reflected in the feedback we receive; as our partners at Israel's Ministry of Health noted, we know how to take challenging topics and turn them into engaging videos, making the entire production process smooth and effective.