These are the most common questions we receive before starting a public-sector social media or digital channel project. If you have additional questions about working with Mashrokit Digital, please get in touch.
What types of organizations do you work with?+
We work with a wide range of organizations, including government ministries, local municipalities, non-profits, public institutions, and commercial enterprises. This diverse experience allows us to transfer knowledge across sectors and build more accurate strategies, adapting the brand's voice to the target audience for both large-scale national campaigns and highly targeted initiatives.
Do you specialize in the public and government sectors?+
Yes, this has been one of our core strengths since the agency was founded in 2012. Over the years, we have gained extensive experience working with entities such as government ministries, national authorities, and local municipalities, allowing us to confidently navigate complex systems. We understand the sensitivities, the approval processes, and the appropriate tone required to convey public messages clearly and responsibly.
What services do you offer?+
We provide a complete suite of digital services under one roof, accompanying the client from the initial concept to execution. This includes social media management, paid campaigns, strategy, creative, and content creation. Additionally, we have an in-house branding and design studio, a video department, and an innovation and AI team to provide comprehensive solutions for any digital need.
Do you work with public tenders?+
Absolutely. We have deep expertise in accessing and winning tenders for government and public entities. We are highly familiar with the bureaucratic and professional requirements of tender committees and know how to submit well-founded, precise proposals. This familiarity allows us to provide all necessary responses to work smoothly within government systems.
What is 'social listening'?+
Social listening is our ability to monitor the internet in real-time to identify trends, conversations, and topics relevant to our clients. Instead of just reacting to events after they happen, we monitor the discourse to find opportunities to integrate the brand into the public conversation. This creates a lively, updated, and engaging digital presence for the organization that attracts attention.
Do you build Artificial Intelligence systems?+
Yes, we have established an innovation and AI department that specializes in developing and implementing smart systems for organizations. The process begins by studying the client's existing workflows to understand where efficiency and improvements can be made. We then build AI-based tools that save significant time and substantially improve the organization's technological capabilities.
Do you have an in-house video studio?+
Yes, we have a video department that operates as an integral part of the agency, producing visual content tailored to various digital platforms. Having in-house production capabilities allows us to maintain consistency with the brand's overall strategy. It also gives us the flexibility to respond quickly to current events and produce high-quality materials in real-time.
Do you handle communications during emergencies?+
We focus exclusively on the digital arena and work closely alongside the client's in-house team during real-time events. When there is a social media crisis or an online backlash, we translate the official messages into the appropriate language for the internet and manage the discourse in the comments section under the client's written policy. This collaborative work ensures the client's online presence is maintained even on challenging social platforms.
Which platforms do you operate on?+
We run digital presence and campaigns across all major platforms where your audience is located to ensure maximum and precise exposure. Our work covers Facebook, Instagram, TikTok, LinkedIn, WhatsApp, and Google. For each platform, we adapt the content, language, and tools, taking into account the consumption habits of users in that specific arena.
How long does it take to see results?+
The pace of progress depends on the goals we define together at the outset, whether it's an immediate lead generation campaign or long-term brand awareness building. However, thanks to continuous monitoring and data-driven work, we typically see positive trends and improved metrics within the first few weeks of activity. Throughout the process, we reflect the data to the client and make adjustments on the go.
How do we start working with you?+
The first step is an open introductory call where we learn about your organization, the challenges you face, and the goals you want to achieve. Following that, our team works with you to formulate a strategy and an organized work plan. Once we begin, a dedicated account manager accompanies you step-by-step, ensuring all tools work in full synchronization.
Where are you located?+
Our offices are located in Modi'in, a city in central Israel, from where we manage ongoing activities for clients across the country. This central and accessible location allows us to easily maintain continuous contact and meet face-to-face with our clients and partners.