Overview
Managing the digital presence of a government department, local authority, or large public organization requires more than standard content creation. In this environment, every word is carefully examined, and public sensitivity is high. Running social media for organizations of this scale demands a deep understanding of complex workflows, procurement requirements, and the ability to operate in full synchronization with internal policymakers.
Mashrokit Digital provides public-sector social media and digital channel management for government departments and national organizations. We do not replace the organization's organic voice; rather, we run social media channels alongside the client's in-house team. Together, we translate complex messages into accessible language, ensuring your digital assets are handled professionally and responsibly.
What the service includes
Our joint work begins with understanding the environment in which your organization operates. We help formulate an annual content strategy that aligns with your informational goals, tailored to each platform. Ongoing activity includes:
- Writing, designing, and producing digital content
- Running paid promotion campaigns with significant media budgets
- Monitoring online discourse and managing community moderation under the client's written policy
Beyond content creation, we bring expertise in handling digital channels during an emergency and high sensitivity to current events. When working with public bodies, we identify digital opportunities while navigating potential pitfalls. Our team executes the necessary adjustments to maintain a continuous, reliable connection with citizens.
How we work
Our approach is based on partnership. We understand that the assets, pages, and audience belong to you, and our role is to advise and execute the policies we determine together. We work in close coordination with your communications teams, participate in steering committees, and provide data-driven insights that help refine your messaging.
As a digital agency with extensive experience working with government departments and local authorities, we are well-acquainted with administrative requirements and complex procurement processes. Our approval workflows are structured, ensuring that every post, video, or campaign passes all required checks before it reaches the public. We ensure your digital presence is in experienced hands.
Proof from clients
Since 2012, Mashrokit Digital has managed social media channels for major public organizations. Working alongside the in-house teams of Israel's Ministry of Health, Israel's Ministry of Agriculture, Israel's National Digital Agency, the Tekuma Directorate, and major municipalities like Rishon LeZion and Bat Yam, we have helped grow engaged communities and communicate vital information to citizens. The Federation of Local Authorities in Israel described our joint work: "Mashrokit showed proficiency in current events, correctly built upon opportunities in current affairs, and demonstrated high creativity."