Overview
Managing digital channels for government departments, local authorities, and large public organizations requires more than a catchy phrase. Public-sector digital managers navigate a complex landscape: high public sensitivity, strict approval processes, and significant media budgets. At Mashrokit Digital, we provide public-sector social media and digital channel management that translates institutional goals into clear, effective communication.
Our approach is based on working alongside the client's in-house team. We build a digital strategy grounded in field research, ensuring your messages are delivered professionally and reliably through the right digital channels, to the right audiences.
What the service includes
We build digital strategies using the Human-Centered Design (HCD) model. Instead of looking only at what the public agency wants to achieve, we examine the needs of the citizens receiving the service. The process includes in-depth interviews, digital research, and creative sessions, with the client involved at every step. From this strategy, we create a clear roadmap for online activity and provide ongoing consulting to in-house digital managers.
Our practical execution includes professional content writing for all platforms, from running social media alongside the client's in-house team to managing content on official government websites. We use clear copywriting to explain complex regulations in accessible language. Additionally, when handling community management and moderation, we always operate strictly under the client's written policy, ensuring your digital channels remain a reliable source of information for the public, even during an emergency.
How we work
The process begins with listening. We sit down with the organization's management and digital professionals to understand your public mandate and objectives. We base our strategy on facts, conducting preliminary research and interviewing stakeholders to gain a broad perspective on your activities. We present our findings and formulate the research question that will center our strategy. Together, we build an organized work plan including schedules, division of responsibilities, and clear success metrics.
During ongoing operations, we function as an execution and consulting arm. We understand that public tenders require transparency and meeting specific targets, so our work is documented, measurable, and fully transparent. Whether launching a national public information campaign using paid promotion or running routine municipal information channels alongside the client's in-house team, we ensure your digital initiatives create the right impact.
Proof from clients
We measure our work by our ability to help organizations communicate better with their audiences. For example, we guided Israel's Binyamin Regional Council in developing a digital strategy based on Human-Centered Design (HCD) to ensure digital services meet residents' needs. With Israel's Tekuma Authority, we established a bilingual content system to make critical information accessible to broad audiences.
We also worked closely with the Israeli city of Bat Yam to distill life-saving messages and distribute them across digital channels during an emergency. This professional partnership is also reflected in our work with the Israeli NGO Matnat Chaim, who noted our combination of creativity, organized work, and data-driven decisions across all platforms.