Overview
Running paid media campaigns for government departments, public health bodies, and large national agencies requires more than technical familiarity with advertising platforms. When dealing with organizations that shape the public agenda, every digital campaign is scrutinized. At Mashrokit Digital, we understand the public sensitivity, strict regulatory requirements, and complex workflows involved in public-sector social media and digital channel management. We help you build a credible digital presence that aligns with your organization's standards.
We plan and execute complex paid media initiatives alongside the client's in-house team. As your digital agency partner, we do not replace your organization's voice; rather, we help amplify it, ensuring your messages reach the right audiences at the right time on the right platforms.
What the service includes
Managing campaigns on a national or institutional scale requires a broad digital marketing infrastructure. Our process begins with a joint learning phase covering your organization's goals, budgets, and regulatory constraints. Together with your internal teams, we formulate a media strategy that translates your messages into a clear action plan. This includes media deployment across platforms such as Facebook, Instagram, TikTok, X (Twitter), LinkedIn, Taboola, Outbrain, and YouTube, as well as managing complex search campaigns on Google Ads.
We set up and operate paid campaigns, providing ongoing performance monitoring. We analyze the data, perform optimizations, and deliver clear, transparent reports. This transparency is crucial for public bodies managing large budgets, allowing decision-makers to know exactly where the campaign stands and what the results are at any given moment.
How we work
Our approach is based on full partnership. The digital assets, communities, and content pages belong to you; our role as a digital agency is to advise, support, and execute the media operations to grow them and maintain relevance with the public. Before any campaign goes live, we work with your social media managers, marketing teams, or designated point of contact to ensure every ad and message meets the organization's strict standards and aligns with the communication strategy.
During our ongoing work, we maintain open communication. We bring technical expertise in advertising systems and paid promotion, while you bring deep knowledge of the organization and its needs. Together, we manage the budget responsibly, adapt to changes in the public agenda, and ensure funds are invested wisely to achieve the defined objectives.
Proof from clients
Our experience working with government departments, nonprofits, and large commercial entities is reflected in the results we achieve together. For example, in our joint work with institutions like Yad Vashem (The World Holocaust Remembrance Center) and Israel's Ministry of Agriculture, we helped reach precise target audiences through paid promotion while maintaining a respectful, official tone.
In the commercial sector, we have supported large-scale projects, such as the Makor Rishon newspaper, helping to grow exposure and generate high engagement from new audiences. Another example is our work with the real estate company Harey Zahav, where our joint digital marketing efforts helped them sell over 1,000 housing units.