Overview
Public sector organizations, including government departments and local authorities, face growing volumes of data and constant public inquiries. Integrating artificial intelligence and advanced digital tools allows these bodies to streamline processes and improve services for citizens. Operating since 2012, Mashrokit Digital provides public-sector social media and digital channel management. We assist in-house teams in adopting modern technological tools, with a deep understanding of public sensitivity and strict government procurement requirements.
We run these digital innovation projects alongside the client's in-house team, integrating AI tools safely. Our goal is to provide technological solutions that respect organizational procedures and allow digital channels to be managed efficiently and transparently.
What the service includes
Our work focuses on building digital infrastructure that integrates with the organization's existing assets. We advise on and implement solutions, including data dashboards, content monitoring systems, and WhatsApp bots. These bots assist in filtering inquiries, providing initial responses, and directing users to the appropriate department, all while strictly adhering to the public body's brand voice.
Additionally, we assist government departments and public bodies in implementing digital automations that ease the daily workload of communications teams. This includes connecting mailing systems, websites, and landing pages to ensure citizens receive relevant information. We work closely with your professionals to ensure the infrastructure serves you effectively over time.
How we work
Our methodology is based on full partnership with your teams. As a digital agency specializing in the public sector, we understand that working with government offices requires strict adherence to procurement requirements, controlled budget management, and high public sensitivity. Every process begins with mapping the specific challenges faced by your communications and digital teams.
We then advise on selecting the appropriate tools, whether improving existing infrastructure or integrating new technologies. We guide the implementation process, making necessary adjustments and ensuring all digital assets remain fully under your control. Our role is to enhance the organization's technological capabilities while maintaining professional standards.
Proof from clients
Since 2012, we have assisted public bodies in digital transformation processes. For example, we built a system to identify and navigate to the nearest bomb shelter for the Bat Yam municipality (a city in central Israel), and created a WhatsApp messaging system for the Matnat Chaim organization.
For the Tekuma Authority (a government administration), we assisted the communications department in setting up an automated newsletter system, maintaining transparent public contact. We also worked with Yad Vashem (Israel's official memorial to the victims of the Holocaust) to rebuild and organize measurement infrastructure across their sites, allowing internal teams to better understand visitor behavior.