Overview
Local authorities must communicate with residents daily, transparently, and accessibly. Local governments face the challenge of providing vital information in real time, fostering local pride, and maintaining community resilience while managing busy social media channels.
As a digital agency focused on the public sector, Mashrokit Digital runs social media and digital channels alongside the client's in-house team. We help municipal communication departments grow engaged local communities, streamline messaging, and ensure residents receive accurate information. Our joint work focuses on building a stable digital infrastructure that can quickly shift from routine municipal activities to managing digital channels during an emergency.
Our expertise in this sector
We plan and execute digital campaigns designed to strengthen a resident's sense of belonging to the city or council. We draft clear messages that make municipal services accessible, create content highlighting local initiatives, and manage social media to foster respectful discourse on the authority's pages, always following the client's written policy.
Local authorities are often measured during emergencies. We assist client teams, including the mayor's office and the service department, in formulating a digital preparedness strategy for extreme situations. Together, we ensure the authority's digital assets are ready to provide life-saving instructions, operate targeted paid campaigns in real time, reassure the public, and maintain communicative continuity with all residents.
Key cases
In our joint work with the Bat Yam Municipality, we assisted the municipal team in increasing resident exposure and engagement across digital channels. During emergencies, we worked together to initiate, build, and distribute essential tools, such as the municipal shelter locator page.
For the Rishon LeZion Municipality, we implement the digital strategy across all social networks to reflect the city's character and its many communities. This includes increasing video production and launching a new TikTok channel.
For the Mateh Binyamin Regional Council, we advise on a data-driven content strategy and assist field teams in producing ongoing content. We have also worked with the Federation of Local Authorities in Israel to communicate important issues effectively during real-time events.
Clients in this sector
We work closely with the Bat Yam Municipality, Rishon LeZion Municipality, and the Mateh Binyamin Regional Council. We have also assisted other clients in the local government sector, including the Federation of Local Authorities in Israel, the Kfar Saba Economic Development Company, the Kfar Saba Municipal Society for Culture and Leisure, the Bat Yam Society for Culture and Leisure, the Nof HaGalil Municipality, and the Kedumim Local Council.