Overview
Working with government ministries, local authorities, and public health bodies requires more than technical knowledge of platforms. It demands an understanding of the heavy responsibility, sensitivity to public discourse, and the ability to be precise with official messaging. Mashrokit Digital runs social media and digital channels alongside the client's in-house team, ensuring an authoritative, accessible, and professional presence.
Even in the largest and most complex organizations, a smart strategy creates a significant impact. Our public sector work relies on understanding the workflows of public bodies and coordinating fully with internal teams. We provide paid promotion, creative content, and digital marketing management that connects institutions with citizens.
Our expertise in this sector
Our government sector experience is built on collaborative work with internal communication and information departments. We know that every post, video, or campaign released under an official emblem is scrutinized. We manage social media and create content for public organizations, maintaining a dignified official tone without sacrificing authenticity and connection to the general public.
Beyond content creation and ongoing management, working with the public sector requires a broad understanding of its unique bureaucratic and communication challenges. Whether managing digital channels during an emergency, making essential information accessible, or running long-term paid campaigns, our team acts as an executive and advisory arm that integrates into the client's existing setup.
Key cases
Over the years, Mashrokit Digital has worked alongside national bodies and government ministries. At Israel's Ministry of Health, for example, we translate the ministry's messages into content that social media users can learn from and share, both routinely and during emergencies. Together with the ministry's new media team, we helped set up a page on the Ministry of Health website allowing users to report fake health content.
For another government ministry, we helped the team achieve a 4.9-fold increase in Facebook page engagement, with 98 percent of the activity based on organic content without paid promotion. We also advise a national memorial authority on managing cultural and commemorative campaigns, alongside overhauling and improving their digital measurement systems.
Clients in this sector
Our public sector work encompasses a wide range of ministries and authorities, each facing different challenges and serving diverse audiences. We advise and work with the professional teams of municipalities, regional councils, national digital arrays, health ministries, nursing administrations, equal employment opportunity commissions, agriculture ministries, enforcement and collection authorities, public housing companies, and memorial departments.